“Marketers use a funnel to help them visualize the buyer’s journey or the path a prospect takes from discovering their company all the way to purchasing a product or service and beyond” (Baumann, 2018, para. 1). Like marketers, Instructional Designers and L&D Professionals can use marketing fundamentals and tools to attract, reinforce, and retain learners on the path of the learner’s journey.
Join me! Let’s build Learner funnels.