After experiencing many online course management ripoffs, and getting frustrated with losing half of my profits to open online marketplaces, I decided to build my own Learning Management System (LMS). As a result, I learned that building an LMS is like planning a wedding. It’s an exciting occasion that can easily turn one into a project manager-zilla.
For starts, the couple must chose a date for the big day of the wedding. Likewise, I had to choose the date for the premiere of the LMS. Given the amount of time needed for building the LMS and loading the course content, I chose to give the site a year for planning and development.
Next on the list is the venue. Where am I going to host the LMS? I decided to start with WordPress.com. They offered hosting, domain name registration, and website support. The ease of it all was a relief and I did not have to hire a web developer, or so I thought. After struggling with the LMS theme, and watching hours of Youtube DIY tutorials, I decided to hire a web developer to assist me with building the LMS. We moved the site from WordPress.com to Hostgator.com and registered a new domain name.
After the LMS was built, I decided to share it with a few family and friends. Much like sharing the theme of the wedding. I got immediate interest in the LMS as folk were generally interested in its content. Still, the LMS was loading really slowly and I became frustrated with it, as I needed speed to capture and keep potential clients. I asked my web developer how we could speed up the site and he suggested that we compress all of the images. As a novice, I had been using public domain photos and downloading the highest resolution thinking that it would yield better quality. To my dismay, those images were adding lag to the loading of the LMS and this was causing the project manager-zilla in me to appear. It took two days for me to compress the images and after all of that energy and work, the site still loaded slowly.
I made an executive decision to move the LMS once again. It’s like moving the wedding from a church, to a community center, to finally a gorgeous beach front property. I settled with using siteground.com web hosting and oh my gosh! The LMS loads within a matter of seconds. If I only knew what I know now, I would have saved myself so much money and time on the venue selection.
Assembling a competent LMS team ensues; quite similar to picking out a reliable wedding party. In addition to the web developer, I had to gather a team of content specialists. The LMS itself was a vehicle used to recruit content experts as well. I also used contacts on Linked In to get me started and I reached out to content experts on the Internet. I made plans to present the LMS at an international conference that I was attending and I tweeted out blog posts I had written to enlist content specialists. In the meantime, I created imitation courses to serve as placeholders on the LMS site just in case a user came to visit.
Finally, the time came to select the marketing strategy, much like picking out the wedding invitations. I had spent hours listening to Gary Vaynerchuk and planning out ways to promote the LMS. I used Twitter, Instagram, and Facebook to bolster the LMS. As the LMS garnered more attention, I felt myself becoming afraid. Much like a doubting bride, I questioned what I was getting myself into. Am I doing the right thing? Am I making the right choices? But then Gary V’s words came to my remembrance. “Legacy is greater than currency.” I realized then that I’m building a legacy, hence, my fear diminished and I continued the pursuit of building the LMS.
In sum, building an LMS is intense and at times scary. I must admit, I had to talk myself out of getting cold feet and leaving the LMS at the alter. However, I’m glad that I persevered through the project, as I now have an LMS dream and I’m looking forward to the honeymoon.
Vaynerchuk, G. (2017). Crush it!: Why NOW is the time to cash in on your passion. New York: Harper Business, an imprint of HarperCollins Publishers.